Seth Godin, marketing-guru, in his blog talks about New Balance apparel. The CEO answers a question about the failing of New Balance apparel and his answer is: "It was my fault. We just didn't do it right." This is something you will never hear in the mortgage industry. Never. It is always someone else's fault. Why is this? Because there are so many steps on the … [Read more...] about Something Never Heard
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What You’re Up Against
Here's a short clip of inside a mortgage chop-shop where guys are trying to "close" a person on the adjustable rate mortgage. The attitude of everyone in this video is horrible and the environment is extremely typical of the industry. Don't work with someone who says "don't worry." You should worry - its your home. The person helping you shouldn't have to … [Read more...] about What You’re Up Against
Stop Signing Stuff…
with out reading it, please. We've become a society of agreements, disclaimers, arbitration clauses and waivers. From gym memberships to cell phone agreements and everything in between we're bombarded with legalese. We're told to sign here, initial here, sign here and initial here and we don't stop to read what we are agreeing to. I can understand if you don't want to read the … [Read more...] about Stop Signing Stuff…
Blown Mortgage
Blown Mortgage had its genesis in this post on my rambling journal of a blog. Here's the gist of this blog. I own a mortgage company, but I've never done mortgage sales. In fact - I've only been in the mortgage industry for two years. This makes me an outsider. This makes me dangerous - to the industry. I know the mortgage origination industry in and out. Don't believe me? I'll … [Read more...] about Blown Mortgage